Postponed. Step Up Lab: Driving Sales by Disrupting Bias


April 9 - 08:30 am


April 10 - 11:30 am

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Step Up: Equity Matters


American Family Institute, 8th Floor Spark Building

821 E Washington Ave, Madison, WI 53703

Madison, WI, US, 53703

This 2-part series dives into marketing strategies that promote inclusivity

Join us in the Step Up Lab, where we’re diving into human behavior, organizational design, emotional intelligence, and more – all to improve equity to foster inclusion and diversity for organizations. In this two-part workshop, participants will apply new concepts to old problems, creating solutions that will drive employee engagement, boost client success, build innovative leadership styles, and improve processes from start to finish.

Whether you’re in product sales, advertising, consulting, or any other business development role, you probably have a primary client identity in mind. Your strategy is tailored to your target audience. In this two-part workshop, participants will identify pitfalls in traditional client profiling and learn new ways of approaching development with a focus on equity, inclusion, and diversity that can increase organizational success.

Who is this for? People and teams working in business development, marketing, sales, fundraising, advertising

Format: Two 3-hour labs

This two-part lab will be held from 8:30-11:30 AM on Thursday, April 9 and Friday, April 10. Attendance at both sessions is required.

Breakfast and coffee will be provided.